Packaging, branding, art direction & photoshoot direction for Babe essentials cosmetics
A conscious skincare brand that focuses on simple, effective, unisex products and ethically sourced ingredients from Haiti.
*photographer: Konstantinos Flamiatos
Design choices made:
- For the logo and brand colour we chose simplicity and a more unisex style, as the founder of Babe Essentials believes that everyone deserves good skin.
- The products are formulated by an in house chemist and are clean beauty based,
so we wanted to keep the aesthetic modern, friendly but trustworthy.
- The packaging includes all the necessary information on ingredients and the way of use, as well as the way to combine products, to provide ease of use.
- For the range of products, we chose a small number to keep the brand easy to discover as a whole, while offering something for all skintypes and needs.