Babe essentials | Branding
BABE essentials Packaging, branding, art direction & photoshoot direction for Babe essentials cosmetics A conscious skincare brand that focuses on simple, effective, unisex products and ethically sourced ingredients from Haiti. *photographer: Konstantinos Flamiatos Design choices made: - For the logo and brand colour we chose simplicity and a more unisex style, as the founder of Babe Essentials believes that everyone deserves good skin. - The products are formulated by an in house chemist and are clean beauty based, so we wanted to keep the aesthetic modern, friendly but trustworthy. - The packaging includes all the necessary information on ingredients and the way of use, as well as the way to combine products, to provide ease of use. - For the range of products, we chose a small number to keep the brand easy to discover as a whole, while offering something for all skintypes and needs.
