"Spring Clean" 22Jewelry campaign
The brief was that we needed fresh and colorful photos for 22Jewelry's "Spring Clean" campaign, to use for promotional content and social media. I came up with the idea of "jelly crystals" to complement the jewelry pieces and to convey the fresh feeling of spring without using flowers. I created the props and styled them during the photo shoot as well as providing the creative direction and graphic design for the campaign.
